Irish Women’s rugby team announce a new sponsor for the season ahead

Rugby season is in full flow and the growth of the Irish Women’s in recent seasons, in part due to players like Tipperary native Amee-Leigh Murphy Crowe amongst others, had led to the profile of the sport increasing manifold.

Now, this January, Goodfella’s has announced its new partnership with the Irish Rugby Football Union (IRFU) as an Official Sponsor of the Irish Women’s Rugby Team.

This alliance marks Goodfella’s’ first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.

John McCarthy, Country Manager of Birds Eye Ireland – of which Goodfella’s is a part of – says, “Women’s rugby in Ireland has been growing at an incredible pace, and there’s never been a more exciting time to be involved."

As part of the new partnership, Goodfellas will provide supporters and fans with exciting opportunities to engage with the Irish Women’s Rugby team in the lead-up and during the Guinness Women’s Six Nations and tournaments throughout 2025.

Michael Collopy, Chair of the IRFU Commercial & Marketing Committee adds “We’re delighted to welcome Goodfella’s as a partner of the Irish Women’s National Team, Goodfella’s’ commitment to fostering community and promoting team spirit and quality aligns perfectly with the Irish Rugby values.

"We look forward to working together to create exciting opportunities for our fans and players, and we’re excited to see the positive impact this partnership will have on both the team and the rugby community as a whole.”

This sponsorship marks a pivotal moment for both Goodfella’s and the IRFU, as both organizations look ahead to making great strides in their respective fields in 2025.