A campaign has been launched to help rescue and rehome Irish husky dogs.
Husky Rescue Ireland (HRI) has been chosen as this year's beneficiary of the Maxi Zoo Ireland Friendship Connects campaign, with all proceeds from the sale of multi-purpose Pet Pendants going to the charity.
HRI was set up to alleviate the suffering caused to these dogs, by irresponsible ownership, abuse and neglect.
The Laois-based charity operates all over the country with the key objectives of rescuing, rehabilitating and rehoming healthy neutered dogs, while also educating and supporting the general public on responsible dog ownership and dog welfare.
The pendants - which can be worn by pets, their owners, or used as trolley tokens - will be sold both online and in Maxi Zoo's 29 Irish stores for €2.50.
They come in two colours; silver and rose gold.
According to Andy Cullen of Husky Rescue Ireland, the monies raised through this upcoming campaign will be put to great use.
He said, "We are a not-for-profit organisation and all of our volunteers are dedicated to rehoming unwanted, abandoned, stray and ill-treated huskies and akitas in Ireland. The monies raised through the Maxi Zoo Ireland ‘Friendship Connects’ campaign will go towards providing care for all the dogs we protect, including neutering, vaccinations, microchipping, grooming, exercise and food.
"It’s wonderful to see these dogs go to their forever homes and, thanks to Maxi Zoo Ireland, we expect to see more good news stories like these. Like all charities, we have been affected by the cost of living crisis, so it’s great that we are being supported through the sale of the Pet Pendants, which are very affordable for customers."
Last year, the Friendship Connects campaign raised over €32,000 for the Cat and Dog Protection Association of Ireland.
This year's campaign takes place between now and November 30.
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