Tipperary accountant is behind the establishment of a new sports management agency
Clonmel accountant JP Wynne and former jockeys set up agency to look after jockeys
A Clonmel accountant is behind the establishment of a new sports management agency set up to look after jockeys.
Founded by chartered accountant JP Wynne and former jockeys, now racing analysts and presenters Ruby Walsh, Fran Berry and Emmet McNamara, Complete Sports Management (CSM) aims to simplify the business of sport for Irish jockeys while unlocking meaningful commercial opportunities for brands who want to tap into the lucrative horse-racing industry.
Complete Sports Management has been established to address two longstanding gaps within the industry; professional off-track support for jockeys and structured commercial access for companies seeking credible visibility.
CSM provides a full-service management model tailored specifically to jockeys, covering commercial representation, PR and media, tax and accounts, financial planning, travel logistics, and group partnership deals.
Co-Founder JP Wynne commented “Through my accountancy practice, I’ve worked with professional flat, national hunt, apprentice and amateur jockeys for over twenty years. Ruby, Fran and Emmet have all been there themselves. We recognise the struggle that our incredibly talented jockeys face when trying to manage contracts, sponsorships, media requests, tax planning and travel logistics themselves — often without the structured support they deserve.”
He continued, “Simply put CSM was built to give jockeys peace of mind. We handle the business, so they can focus entirely on racing.”
CSM General Manager, Dawn Wynne commented “My role at CSM is to make sure every jockey we work with has everything they need in one place. Whether that’s keeping on top of the day-to-day, connecting them with the right partners, or just being at the end of the phone, I make sure everything runs smoothly so they can focus on what they do best.”
Co-Founder and former Champion Jockey, Ruby Walsh said “Horse-racing offers brands authenticity and huge opportunities with national and international visibility — but it needs to be done properly and professionally. Complete Sports Management acts as the bridge between ambitious brands and Irish jockeys. We create partnerships that are aligned, strategic and mutually beneficial.”
Retired jockey, racing TV presenter and CSM co-founder Fran Berry said “Our vision is simple.We want to bring structure, clarity, professionalism and long-term thinking into every aspect of a jockey’s career — while creating real commercial value for the brands that support the sport. It’s a win-win for all involved, that’s the beauty of it, and I’m proud to be part of this exciting venture.”
Emmet McNamara might be better known for his Epsom Derby win but these days he works as a chartered accountant within the bloodstock side of the industry. “There’s no doubt about it that the Irish punch above our weight in most departments and when it comes to sport that is particularly true. Irish jockeys are world-class and gone are the days of sorting out your tax return on the way to the races, the job is tough enough! I’m delighted to be part of this exciting solution for jockeys and sponsors who want a meaningful return on their investment in the sport,” commented McNamara.